Your ideal client is on Facebook – guaranteed. How can we say this with such certainty? We work with clients in a range of industries and every single one of them has had success with the Facebook advertising platform.
What Makes Advertising on Facebook Great
Facebook Advertising’s greatest strength – and your key to success – is its powerful audience targeting. In fact, for reaching new leads or engaging existing leads in a highly targeted way, nothing beats Facebook. The range of interests and behaviors you can identify and target is mind-blowing.
Facebook allows advertisers to target leads as precisely as you want to or need to. Want to target moms in Cleveland, age 25-45, who love peanut butter and jelly sandwiches and are planning to travel to New York? You can do that. Fans of David Beckham who watch ESPN and wear Adidas? Check. Frequent travelers with kids who earn more than $100k per year? Of course!
Don’t know the best interests and behaviors to target? Upload a list of your current clients and let Facebook find you an audience of around 2 million people like them.
Beyond the incredible wealth of targeting options, advertising on Facebook is generally cheaper on a per lead basis than either LinkedIn or Google. It’s a great way for any business to get started with digital advertising or for experienced advertisers to expand their reach.
Is Facebook Advertising Right for You?
Being able to target is all well and good, but if you don’t know who you are targeting you are guaranteed to miss. The better you understand and can identify your ideal client, the more success you will have with advertising on Facebook.
Think about these questions about your ideal client:
Who is your ideal client influenced by (celebrities, experts, sports figures, etc)?
What do they watch (TV, movies)?
Where do they shop (online and offline)?
What do they read (magazines, books or blogs)?
Does your ideal client live in a certain geographical area?
Do they have a certain job title or work in a certain industry?
Are they in a certain age range or are they a specific gender?
If you have solid answers to any of these questions, Facebook is the ideal platform for you to reach your ideal prospects.
Facebook advertising is essential to any business, but it can be somewhat complicated and become difficult for the average company to implement and run successfully. That’s where Facebook Giants Marketing comes in. Our team offers a one-stop service that will get your company up and running with Facebook advertising in a flash.
We help you get the most out of your Facebook campaign, and our personal training and instruction for small business owners allow clients to reap the benefits of the Facebook system.