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July 9, 2019

Facebook has had its ups and downs when it comes to marketing.

It was the first social media platform to launch ads, and it has since become a benchmark for how other social sites run their ad algorithms.

Of course, it hasn’t been without its controversies.

The founder of...

September 1, 2016

Instagram Marketing: Is It Right For Your Business?

For years, Facebook and Twitter have been the standard go-to’s for social media marketing. However, over the last few years there has been a palpable change in the digital landscape. The demographics of social media si...

August 25, 2016

If you ask anybody when their most awkward life stage was, there’s a good chance that they’ll respond with the preteen years. The time from ages nine to twelve-years-old can be awkward and emotionally turbulent for many as we try to establish our place in the world (sp...

July 21, 2016

Facebook Ads Bidding Guide:

Optimized, CPC, CPM and Daily Unique Reach           

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique        

   

Advertisers struggle with the seemingly...

June 15, 2016

Social + Media = Sales

Some trends are so hot that they take off right from the starting gate, dragging us along with them. Social media is just such a trend. In fact, social media is more than a trend as it is here to stay.But because social media has grown so fast, mo...

May 31, 2016

 

If your online marketing strategies aren’t generating the results you were hoping for, one or more of these common marketing mistakes may be to blame.

Online marketing strategies can be highly effective when used correctly, but there is a definite margin for error.

If y...

May 25, 2016

 

Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis.

 

With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is usi...